Enrichment data used
Series B · $40M
Funding round closed 3 weeks ago
↳ used in opening line
VP Sales Hire
Marcus Chen · hired 8 days ago
↳ personalised subject + opener
Pricing page ×2
Visited overnight · evaluating tools
↳ urgency framing
Company growth
Scaling from 12 to 30 reps in Q3
↳ pain point validation
Tech stack
Outlook · Salesforce · no sequencer
↳ integration hook
02 — Campaign Engine · Atlas Lending
5-step campaign ready
Each message uses a different enrichment signal. SNAPS monitors replies and updates the account score automatically.
68%
Expected open
24%
Expected reply
1
Personalised intro email
References VP Sales hire + Series B. Positions SNAPS as the system to build the new sales motion on.
VP hireSeries BPricing page visit
Day 0
68% open
2
LinkedIn connection + note
Short note referencing their team growth goal. No pitch — just context.
Headcount growthQ3 hiring plan
Day 3
41% accept
3
Follow-up referencing tech stack gap
Atlas has Salesforce + Outlook but no sequencer or intelligence layer. Specifically address that gap.
Tech stackNo sequencer detected
Day 7
24% reply
4
Case study touchpoint
Share Meridian Pay story — same industry, same size, scaled from 8 to 22 reps using SNAPS.
Similar company reference
Day 14
—
5
Breakup email
Clean close. Leaves door open. If they reply at any step, SNAPS pauses the sequence and alerts you immediately.
Day 21
—
First email sends in 28 minutes. Any reply will pause the sequence and surface in your Morning Brief automatically.